Kiki, Bouba, and Visual Perception
In 1929, the German-American scientist Wolfgang Kohler observed what is now known as the Bouba-Kiki effect . In 2001, Vilyanur S. Ramachandran replicated Kohler’s experiment with college students in the United States and India, and found a large consensus between participants prompted to provide auditory names to visual objects . The findings of Ramachandran and Kohler demonstrate that sensory information appears to carry a predictable and consistent scaffolding of associations and relationships to other modalities of stimuli. The participants’ visual perceptions of the shapes printed on the page were used to make judgments of the appropriate auditory sounds that ought to be associated with those shapes. VS Ramachandran and his colleague Edward Hubbard suggest that the evolution of language may not be entirely arbitrary—instead, the naming of objects in space may reflect a natural association of auditory stimuli with the visual, tactile, olfactory, and overall perception of the object’s nature. Sounds (and by extension, all sensory information) may automatically convey some degree of symbolic meaning in relation to experiences from other senses.
When viewed with an MRI, the brain activity of a patient with a localized lesion in the right ventrolateral nucleus of the thalamus revealed modifications to the individuals’ perception. “Initially, the patient was more likely to detect events on the contralesional side when a simultaneous ipsilesional event was presented within the same, but not different sensory modality.” Eventually, this transformed into a form of synesthesia “in which auditory stimuli produce tactile percepts.” This study revealed the likelihood that the experience of sensory synesthesia may be acquired after a brain injury .
Mirror-touch synesthesia is a condition in which watching another person being touched activates a similar neural circuit to actual touch. When observing individuals who experience mirror-touch synesthesia with brain imaging, their empathic responses to the experiences of other people appears to be heightened . This form of synesthesia also appears to augment an individual’s ability to recognize and interpret the facial expressions of an interaction partner . Although a thorough empirical explanation for the phenomenon has not yet been developed, there are different potential theoretical explanations currently being investigated in more detail. The Threshold Theory explains it “in terms of hyper-activity within a mirror system for touch and/or pain,” and the Self-Other Theory explains it “in terms of disturbances in the ability to distinguish the self from others.”  The two theories carry different implications: the Threshold Theory implies a localized phenomenon impacting the mirror system, while the Self-Other theory implies a more general difference that may be reflected in other cognitive processes as well.
Enhanced Sensory Perception
Some scholars argue that artistic experimentation may be rooted in sensory synesthesia, by allowing an artist to describe a sensory experience using a wider range of detail . Although scientists have developed methods of testing and profiling synesthetes , much of the theoretical framework used to understand cross-modal sensory perception remains speculative. Although VS Ramachandran mentions a possible relationship between synesthesia and enhanced sensory perception , it remains unclear exactly how this enhancement manifests itself in a person’s ability to perform different activities or pursue artistic endeavors. In a preliminary study exploring the perceptual processing abilities of synaesthetes , “there was a relationship between the modality of synaesthetic experience and the modality of sensory enhancement.” In other words, a synaesthete who experiences color triggered by other sensory modalities will also have enhanced color perception. A synaesthete who experiences tactile sensations will have enhanced tactile perception. Further research is required to understand exactly how these enhanced perceptual abilities manifest themselves in common tasks.
Artists with SenaesthesiaWikipedia has a large list of notable individuals with synaesthesia. The list includes several famous artists:
- Billy Joel
- Vincent Van Gogh
- Eddie Van Halen
- Stevie Wonder
- Kanye West
- Hans Zimmer
Although anyone without synaesthesia can make art, the process of linking different sensory modalities appears to help some artists produce their most notable works.
References Köhler, W (1929). Gestalt Psychology. New York: Liveright.
 Ramachandran, V.S, & Hubbard, E.M. (2001). Synaesthesia — A Window Into Perception, Thought and Language. Journal of Consciousness Studies, 8(12), 3–34
 Ro, T., Farnè, A., Johnson, R. M., Wedeen, V., Chu, Z., Wang, Z. J., … & Beauchamp, M. S. (2007). Feeling sounds after a thalamic lesion. Annals of neurology, 62(5), 433-441.
 Banissy, M. J., & Ward, J. (2007). Mirror-touch synesthesia is linked with empathy. Nature neuroscience, 10(7), 815-816.
 Banissy, M. J., Garrido, L., Kusnir, F., Duchaine, B., Walsh, V., & Ward, J. (2011). Superior facial expression, but not identity recognition, in mirror-touch synesthesia. The Journal of Neuroscience, 31(5), 1820-1824.
 Ward, J., & Banissy, M. J. (2015). Explaining mirror-touch synesthesia. Cognitive neuroscience, 6(2-3), 118-133.
 Van Campen, C. (1997). Synesthesia and artistic experimentation. Psyche, 3(6).
 Van Campen, C., & Froger, C. (2003). Personal profiles of color synesthesia: developing a testing method for artists and scientists. Leonardo, 36(4), 291-294.
 Ramachandran, V. S. (2003). The emerging mind: the Reith Lectures 2003 (p. 867). London: Profile.
 Banissy, M. J., Walsh, V., & Ward, J. (2009). Enhanced sensory perception in synaesthesia. Experimental brain research, 196(4), 565-571.