From one Mountain Standard Time to the other

We have some exciting news to share! We recently said goodbye to 120 degree weather, loaded a U-Pack with our belongings, and moved to Denver, Colorado. 

The decision wasn’t an easy one since we’ve grown up in Arizona and began building Somatic Labs in Phoenix, but we are excited to call Denver our new home. We’re looking forward to connecting with founders who’ve also started companies in the Rocky Mountains. After going through Techstars Kansas City in 2017, we’re also proud to join the Techstars community in Denver and Boulder.

Though we’re still marveling at the summer monsoons and number of public parks here, we’ve hit the ground running over the past few weeks. We have a new implementation of our Zorb Hardware that we’re excited to demo. Let us know if you’re ever in the Denver area – we’d love to see you and let you try our newest haptic display!

How We Filmed our Crowdfunding Video for Under $2,000

We’re a small startup, and we don’t have a large marketing budget. When we started working on our crowdfunding campaign, we took a look at a few of the most successful crowdfunded products:

We asked ourselves: what do they all have in common? They all had a video with excellent production value – a video that could cost anywhere from $25,000 to $100,000 or more depending on whether or not the actors were paid.

As a startup that’s bootstrapped and hasn’t raised a large round of investment, we needed to get creative. We used $2,000 of our savings to film a video that could have easily cost 10x as much. We recruited a bunch of our talented friends who are musicians, dancers, researchers, and body builders. Then, we filmed footage and edited until we reached our final iteration:

Continue reading “How We Filmed our Crowdfunding Video for Under $2,000”

The Future of 4D Home Cinema: A Haptic Effects Track

Diagram of 4D Movie Theater
Diagram of a 4D movie theater from Wikipedia.

With the rise of Netflix and Youtube as dominant platforms for video consumption, fewer people are visiting theaters to watch movies. An increasing amount of multimedia content will be designed for the home theater as these streaming services grow their libraries. Netflix users consume content on whichever screen is available: a laptop, tablet, or smartphone. As the user experience for content consumption shifts towards mobile applications and at-home viewing, the interactive elements of 3D and 4D film previously reserved for movie theaters will transition to technologies easily adopted by households.

Good video is engaging – it tells a compelling story with excellent production value. Since there is increasing competition for viewership between different streaming platforms, devices, and content production studios, there is an increasing demand for differentiated content – content that provides a unique experience to its viewers. Continue reading “The Future of 4D Home Cinema: A Haptic Effects Track”